Reality is that most decisions being made by a business are ultimately of strategic nature.

For an airline it means where and how to fly. For a manufacturer it might be what to offer as a product to be valued by its customers. For an air force it could well be to procure material within budget that best meet its needs in the medium or long term.

Building a strategic plan demands looking into the future and deciding what is to be pursued as a player in the aviation sector. Whether you are a private company or a state-owned entity, you will need to evaluate all available options and steer direction towards your goals.

Such evaluation will often look at aspects such as how the market is segmented, which is your competition or how you can strengthen your position with alliances or acquisitions.

Your strategy will drive what other players will see about you, your image and your deeds.

At ix we can create a specific model for your plan considering various parameters to build your strategy consistently with your business mission and goals, from fleet renewal to a complete growth plan.